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UbiQ day two

June 20, 2012

Huge technical difficulties last night so no posting. No net connection at hotel – netbook showing strong wifi signal but no web connection. Hotel staff (thank you Mama Shelter) jumped in with tech support today and we are running.

As for the important part – Ubiq – there are four big takeouts: Content, Distribution, Data and MOBILE. Last is capped for a very good reason. Much more attention should be paid to this growth market. Worldwide near 100pc penetration. And smartphones becoming first screen for so many.

More at #ubiqparis on Twitter and my report on the keynote by Doug Scott of Ogilvy Entertainment is online at Herald Sun site.

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